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Our commitment to climate action

Tourism Declares supports tourism businesses, organisations and individuals in declaring a climate emergency and taking action to reduce their carbon emissions. 


As part of this initiative, Natural Britain commits to accelerating its own emission reductions in line with IPPC advice that the world needs to cut global carbon emissions to 55% below 2017 levels by 2030.

Natural Britain aims to have a positive impact on the environment by declaring the exact carbon emissions on each trip offered and by being an influencer of the domestic and international tourism industry on relevant sustainability issues. 

We commit to the following five actions:

1. Develop a ‘Climate Emergency Plan’

We have developed a Climate Emergency plan which involves declaring the annual emissions of Natural Britain as a subsidiary company of The Adventure Connection, as well as the emissions of every trip offered through Natural Britain.

2. Share our commitment and progress publicly

We are proud to share this initial public declaration, and will share our ‘Climate Emergency Plan’ in 2020 along with updates on progress against targets each year.

3. Cut carbon emissions

We accept the current IPCC advice stating the need to cut global carbon emissions to 55% below 2017 levels by 2030 to keep the planet within 1.5 degrees of warming. 

Our ‘Climate Emergency Plan’ represents actions designed to achieve this as a minimum, by delivering transparent, measurable and increasing reductions in the total carbon emissions arising from our operations.

4. Work together

Natural Britain encourages clients, contacts, suppliers and partners to make the same declaration. We will share best practice amongst peers and we will actively participate in the Tourism Declares community.

5. Advocate for change

We recognise the need for system change across the tourism industry and call for urgent regulatory action to accelerate the transition towards zero carbon travel. 

We encourage everyone who reads this to sign this declaration.

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Why Natural Britain

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Only things that excite us make it to this list. We want to showcase a Britain that few others get to see.  Our experiences take you away from the tourist hordes and present a magical side of our islands off the beaten track. 

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Our experiences are run by passionate, professional and safety-conscious operators. Whether you want an activity that is physically challenging or are looking for a more relaxing experience, we have options to suit all abilities. 

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We care about the impact of mass tourism on our planet and only feature suppliers that have an ethos aligned with our own.  We check that all the providers listed on our website care for the environment and the communities in which they operate.

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We have many years of experience of  developing rewarding travel experiences all over the world. We have sifted through the bland, mass market offerings and discovered unique, special finds that we know will appeal to discerning travellers.

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