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Carbon Emissions

& Climate Change

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Some basic assumptions

In the words of Mike Berners-Lee*, we are hoping that if you're reading this page, we can take the following things for granted:

  • Climate change is a big deal

  • It's man-made

  • We can do something about it  

We believe in transparency

You deserve to know everything about your trip, from what the price is, what's included, where you go and every gram of CO2 emitted along the way.

Why this matters

A 1.5°C increase in global temperatures will lead to a global shift in our weather patterns and biodiversity. This, in turn, will negatively impact us all from what we eat and what we do. The frightening thing is that we are on course for a 3°C increase. This is a global crisis that requires all of us to act immediately. The good news is that we have the tools and the know-how to limit warming to 1.5°C. Choosing low carbon lifestyles will accelerate the change we need.

The travel industry's dirty little secret

Most travel companies are not as sustainable as they would like to think. Many businesses talk the talk but do not walk the walk. In this age of fake news, exaggeration and greenwashing, we need to be transparent. No one is deliberately trying to create trips that are bad for the planet, they just do not have the tools to know the footprint.


That is why we are committed to showing you the carbon footprint of all our adventures and hotels (and of our company). We want to make it easier for you to make more informed decisions. Hence, we've introduced Carbon Labelling on every trip we offer and we believe we will be the first of many to show specific carbon impact of each trip (for an example of this in more everyday life in relation to food, have a read about what Quorn did earlier this year here). 

Know your Impact

Ok, so maybe at Natural Britain we have an unfair advantage over long haul travel companies in the zero carbon race. Our outdoor, locally operated and often human-powered adventures are always going to have a low carbon footprint. But this is something worth paying attention to and shouting about - and we believe it is the future of travel. If 2020 has taught us anything it is that we need to rebuild better. For travel, that means celebrating the amazing adventures we have on our doorstep.

Aiming for Zero

Our travel partners in the UK know what makes a real adventure. From wild weekends on the hills using pedal power, to kayaking along our beautiful coastlines in search of secret coves and beaches, they love the outdoors and our natural environment.


That is why we see it as our responsibility to protect it. Even though our trips have low carbon footprints we strive to help our partners to reach zero. We are doing this through education and transparency. We are in this together.

How to read Your Carbon Label 

We want to give meaning and bring to life how our adventures compare with other holidays and everyday things.


Our adventures average at 8kg CO2e per person per day.

This figure alone may not mean much to you, so here are some things that you can compare it to:

  •  Driving 20 miles in the car: 5.6kg CO2e

  • The average UK person per day: 41kg CO2e

  • A typical Dubai hotel room for the night: 99kg CO2e

  • An economy ticket from London to Ibiza: 206kg CO2e

  • An economy ticket from London to Vietnam: 1,352kg CO2e

  • A business class ticket from London to Vietnam: 3,922kg CO2e


* If you want to understand more about your everyday (or every year) carbon footprint, we highly recommend reading 'How Bad Are Bananas?' by Mike Berners-Lee. It is a fascinating, useful and enjoyable read which helps to provide context and understanding of the whole concept of the carbon footprint and compares everything from buying a cappuccino to flying overseas or even just sending a text. 

Methodology and accountability

In 2020 we partnered with a specialist consultancy called ecollective to help us measure and improve our carbon footprint. Calculating your own carbon footprint can be a little complex as almost everything in our day to day lives has some sort of impact. Our calculation system is not perfect due to the complexity involved, but it stands the test and we aim to improve year on year with the latest data and methodologies.

For this project we followed the Greenhouse Gas Protocol (GHG Protocol) and emission factors provided by DEFRA. To keep ourselves accountable and open to criticism, we are happy to share our workings. Just contact us to find out more

The future of travel

We have a vision for the future, it is about getting out into the outdoors, dipping your toes in the water, getting active, thinking differently and enjoying the British Isles with all of their wonders. We have far more on our doorstep than many of us realise, accompanied with great local produce and some wonderfully eccentric characters.


However, none of this should come at a cost to our environment. And that is why we are taking this seriously. De-carbonising the economy and rewilding some of our land will help us to fight the climate crisis - we aim to do this, one adventure at a time. 

About ecollective

Why Natural Britain

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Only things that excite us make it to this list. We want to showcase a Britain that few others get to see.  Our experiences take you away from the tourist hordes and present a magical side of our islands off the beaten track. 

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Our experiences are run by passionate, professional and safety-conscious operators. Whether you want an activity that is physically challenging or are looking for a more relaxing experience, we have options to suit all abilities. 

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We care about the impact of mass tourism on our planet and only feature suppliers that have an ethos aligned with our own.  We check that all the providers listed on our website care for the environment and the communities in which they operate.

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We have many years of experience of  developing rewarding travel experiences all over the world. We have sifted through the bland, mass market offerings and discovered unique, special finds that we know will appeal to discerning travellers.

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